In the last week and a half I have had the opportunity to meet up with two lovely new friends I’ve made through blogging – Elfa from Californian Mum in London (who invited me along to a fab beauty promo event at John Lewis) and Hannah from First Time Mummy who lives ten minutes from me and invited me over for tea and a chat. Talking to other bloggers has made me realise that I’m ready to stretch myself a bit more – I’m ready to go self-hosted, make a bit more of an effort with promotion and appearance (which is not to say that I’m not still a little bit in love with the Wizard of Oz header that I designed and Helen from Ellie Illustrates created months and months ago now), and potentially take on a few review gigs.
The problem I have right now, though, is time. Just as I’m thinking all these thoughts, I find myself in a position which, for reasons I can’t really go into, the time to blog is just not there. And by ‘blog’ I mean not just write, but have the headspace to get inspired.
I’m also starting to wonder if the things I choose to blog about aren’t just a bit too eclectic. On the one hand I love to attempt light-hearted, amusing posts with a soupçon of wit; on the other hand I yearn for the opportunity to test my writing skills with – well, not exactly hard-hitting journalism, but something a little bit more meaningful which might, some day allow me to cross the divide between amateur and professional writer.
At the same time I take note that the blogs which seem to remain consistently popular do tend to have a niche and stick to it (Eeh Bah Mum for example – although she does occasionally branch into recipe posts; and Mummy Daddy Me who focuses on the beautiful photo story of her little family and sticks with straight up, consistent musings of a wife and mum).
On the other hand, within a week I have swung from a ‘funny’ (silly) post about my love/hate relationship with Cbeebies (which, by the way, I had great fun writing) and an examination of what ‘feminism’ means in 2014. I might also throw in a recipe or a photo-post.
As a personal blogger this is no biggie, you can write what you want, when you want, but the second you begin to think of your blog as a ‘brand’ it feels as though you need to pick an audience and stick to it or risk alienating one reader or another at any given moment. I’d love to know other peoples’ thoughts on this…